Posts by LA Healthcare Support Alliance

How Can Social Media Help Your Hospital?

November 14th, 2017 Posted by Healthcare Revenue 0 thoughts on “How Can Social Media Help Your Hospital?”

Social media is making a big impact in the healthcare field, but when it comes to hospitals, there’s no one-size-fits-all approach. The techniques that work in other industries don’t always translate to the medical field. Here are some tips on how you can make social media work for your hospital.

  1. Be mindful of interacting with customers. – It’s important for all of the healthcare professionals in your network to understand what is and isn’t okay when it comes to speaking with patients over social media. A social media policy that will protect patients’ privacy and create guidelines can help employees understand whether it’s appropriate to friend, follow or otherwise communicate with patients outside of work.
  2. Monitor feedback closely. – In today’s world of instant feedback, it’s easier than ever to gauge public perception of your brand. When it comes to a hospital, it’s crucial to maintain an honest and dependable image to attract potential patients. Social media monitoring can help you understand how your hospital is being viewed and how your organization is being placed in the conversations of your patients.
  3. Create engaging content. – More people than ever are turning to social media for medical advice. This is an unprecedented opportunity to build goodwill for your brand within the community. Even for the medical community, compelling content is king– use of hashtags, pictures, videos, and infographics –  will capture the attention of your audience and make a long-lasting impression.

HIPAA 101

September 1st, 2017 Posted by Healthcare Compliance 0 thoughts on “HIPAA 101”

HIPAA dates back to 1996 and stands for the Health Insurance Portability and Accountability Act. At first HIPAA’s regulations were vague and with little to no enforcement. That changed in 2009 with HITECH Act (Health Information Technology for Economic and Clinical Health), which was part of the 2009 American Recovery and Reinvestment Act. This act charged the Office of Civil Rights (OCR) to enforce HIPAA’s policies with a minimum penalty of $50,000 and the law even states that “a medical entity’s reasonable lack of knowledge of a violation…is no longer accepted.” In 2013, HIPAA’s reach extended to companies working with medical entities, known as Business Associates (BAs).

Who Does HIPAA Regulate?

Any business that creates, stores, edits, or transfers Protected Health Information (PHI) must comply with HIPAA regulations. HIPAA defines PHI as:

  • Is created or received by a health care provider, health plan, public health authority, employer, life insurer, school or university, or health care clearinghouse.
  • Relates to the past, present, or future physical or mental health or condition of any individual, or the past, present, or future payment for the provision of health care to an individual.

ePHI is the electronic version of PHI, known as Electronic Protected Health Information.

HIPAA breaks businesses into two categories:

  • Covered Entities (CEs)includes health plans, clearinghouses, and providers (doctors, clinics, psychologists, dentists, chiropractors, nursing and hospice homes, and pharmacies).
  • Business Associates (BAs)any company that comes into contact with PHI, including an IT firm, shredding company, document storage company, attorney, accountants, collection agencies, EMR (Electronic Medical Record) companies, data centers, transcriptionists, and many more.

HIPAA also requires all CEs to have a BA Agreement (called a BAA for short) with each Business Associate they work with directly.
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