Social media is making a big impact in the healthcare field, but when it comes to hospitals, there’s no one-size-fits-all approach. The techniques that work in other industries don’t always translate to the medical field. Here are some tips on how you can make social media work for your hospital.
- Be mindful of interacting with customers. – It’s important for all of the healthcare professionals in your network to understand what is and isn’t okay when it comes to speaking with patients over social media. A social media policy that will protect patients’ privacy and create guidelines can help employees understand whether it’s appropriate to friend, follow or otherwise communicate with patients outside of work.
- Monitor feedback closely. – In today’s world of instant feedback, it’s easier than ever to gauge public perception of your brand. When it comes to a hospital, it’s crucial to maintain an honest and dependable image to attract potential patients. Social media monitoring can help you understand how your hospital is being viewed and how your organization is being placed in the conversations of your patients.
- Create engaging content. – More people than ever are turning to social media for medical advice. This is an unprecedented opportunity to build goodwill for your brand within the community. Even for the medical community, compelling content is king– use of hashtags, pictures, videos, and infographics – will capture the attention of your audience and make a long-lasting impression.